From One Workout to a Whole Movement: The Story Behind Avra

It all started with a sweaty pair of socks. 

In July 2023, Avra founder Dallas Powers had just wrapped up an intense bootcamp class. Like so many other workouts before, she was drenched in sweat and she had seriously had enough of the fact that her socks and activewear didn’t perform with her!  It left her hot, sticky, and uncomfortable. That was the moment everything changed.

“I looked at my friend and said, ‘Have you ever heard of cooling socks?’ She said no. And I said, ‘I’m going to invent some.’ That was it—Avra was born.”

What started as an idea for better socks quickly turned into something much bigger. Through rigorous testing and fabric experimentation, Dallas developed a fabric composition that didn’t just work for socks, it was a game changer for all activewear. The focus? Sweat-wicking, odor control, breathability, softness, and staying cool all while being eco-friendly, antibacterial, and durable.

Building the Brand, One Step at a Time

Since that first spark in the gym, Dallas has spent countless hours researching textiles, working with manufacturers, gathering feedback, testing fabrics, and refining each design. Today, Avra is growing into a thoughtfully designed activewear collection for both women and men, with pieces created to bring together comfort, performance, style, and well-being. From everyday movement to workouts and everything in between, each piece reflects the same goal that started it all: activewear that feels as good as it performs — with more designs still to come.

And here’s the best part: Avra is proudly made and manufactured in Canada. From concept to creation, every piece is designed with purpose, and tested to keep up with your movement.

The Avra Difference

Avra’s products are made using a patent-pending, high content bamboo fabric blend that is:

• Thermoregulating
• Moisture-wicking
• Antibacterial
• Odor-controlling
• Eco-friendly
• 4x more absorbent than organic cotton
• 2% faster-drying

And yes - it feels incredible on your skin.

Whether you’re hitting the gym, walking the dog, or chasing your next fitness goal, Avra is designed to bring comfort, performance and style to every kind of movement.

Thank you for being here

Sincerely,

Dallas Powers and Team.