Why Our Logo Looks Like This: The Story Behind Coolia’s Icon
At Coolia, we’re all about staying fresh, moving with purpose, and keeping things natural. So when it came time to design our logo, we didn’t just want something that looked good—we wanted it to mean something.
We’ve heard a few questions from customers and followers asking why our logo looks the way it does (and why it's a little bigger than most). Here’s the story behind it.
A Drop of Water. A Leaf of Life. A Symbol of Coolia.
Our logo combines two simple yet powerful elements: a water droplet and a leaf.
- 🌿 The top of the drop is a leaf, representing nature, growth, and sustainability—key values behind our fabric choices and production process.
- 💧 The bottom is a water droplet, symbolizing coolness, freshness, and motion—everything our antibacterial bamboo clothing is designed to support.
Together, they reflect what Coolia is all about: eco-conscious innovation that helps you move freely and feel fresh, no matter the workout.
Why the Logo Is Bold (On Purpose)
We know—it’s a big logo. And that’s completely intentional.
In today’s fast-scrolling world, we wanted our logo to be:
- Easy to recognize
- Clear in meaning
- Consistently visible across tags, packaging, email headers, social posts, and more
It’s not just decoration—it’s a signature. A promise. A little reminder of what we stand for, every time you see it.
Designed With Intention
We worked closely with our designer to make sure the Coolia logo would feel:
- Modern and minimal, like our product line
- Versatile, so it looks great on everything from activewear tags to social media icons
- Meaningful, not just trendy
It went through several rounds of revisions to get it just right. The result? A logo that reflects who we are and where we’re going.
The Takeaway
Coolia’s logo isn’t just about looks. It’s about values, intention, and making a bold, refreshing statement. Whether you're wearing one of our pieces or scrolling past us on Instagram, we want that droplet-leaf combo to stand out and feel familiar.
Got thoughts or questions about the design? Drop us a message anytime—we love hearing what you think.
Stay cool,
The Coolia Team